Knowing your audience and what matters to them is critical for a successful campaign. At this point, you should have detailed buyer personas. Based on your persona information and the topic of your campaign, decide what’s most important to them and use this to seed content ideas.Knowing your audience and what matters to them is critical for a successful campaign. At this point, you should have detailed buyer personas. Based on your persona information and the topic of your campaign, decide what’s most important to them and use this to seed content ideas.Knowing your audience and what matters to them is critical for a successful campaign. At this point, you should have detailed buyer personas. Based on your persona information and the topic of your campaign, decide what’s most important to them and use this to seed content ideas.Knowing your audience and what matters to them is critical for a successful campaign. At this point, you should have detailed buyer personas. Based on your persona information and the topic of your campaign, decide what’s most important to them and use this to seed content ideas.
